Written by
Dennis Middleton
Owner, Middleton Painting

In this article
- 1.How do you choose exterior paint colors for a Tennessee home?
- 2.Which fixed features should your paint colors work with?
- 3.What is LRV and why does it matter for exterior colors?
- 4.How does the Memphis climate change how colors look and last?
- 5.How many colors should a house exterior have?
- 6.How should you test exterior paint color samples?
- 7.How can Middleton Painting help you choose exterior paint colors?
- 8.What is the next step after picking your colors?
How do you choose exterior paint colors for a Tennessee home?
To choose exterior paint colors that last in style and in weather, start with what you cannot change: the brick, stone and roof. Then check any HOA rules, build a body, trim and accent scheme, and test real samples on the house in morning and afternoon light before you buy.
An exterior color scheme is the set of paint colors for the body, trim and accents of a house, chosen to suit its fixed materials, its setting and its light.
Rules come first for a lot of homeowners. The Foundation for Community Association Research estimates there are 373,000 community associations in the U.S. with 78.1 million residents, and that more than one third (35.2%) of U.S. housing sits in one. Many associations publish approved palettes or require sign off before a repaint, so get that list before you fall for a color.
The rest of this guide follows the same order a good painter uses: fixed features, light and LRV, climate, the color split, and testing.
Which fixed features should your paint colors work with?
Your roof, brick, stone and any unpainted trim should set the palette, because they will outlast several paint jobs. Pick paint to suit them, not the other way round.
Brick is common on homes across the Memphis area, and it carries strong undertones. Warm red, orange or brown brick usually pairs best with warm whites, creams, taupes and soft greens, while cool gray siding next to it can look flat or pink. Gray or black roofs suit crisper whites, grays and blues; brown roofs lean warm. The easiest way to choose exterior paint colors that look intentional is to borrow from what is already there: pull a body or trim color from the mortar, a fleck in the stone or the roof shingles.
The roof is also the biggest single block of color on most houses, and it lives in harsh sun. The EPA notes that on a warm day, conventional roofing materials may reach as much as 66°F warmer than the surrounding air. Hold your samples up against the roof in full sun, not just in the shade of the porch, so you see the pairing the way the street will.
Gutters, windows, garage doors and stone accents count as fixed features too if you are not replacing them. If your project includes painted brick or new siding colors, our exterior painting service page explains how we approach brick, siding and trim.
What is LRV and why does it matter for exterior colors?
LRV, or light reflectance value, rates how much visible light a color reflects on a scale from 0 (black) to 100 (white). Higher numbers look lighter, and lower numbers look darker and soak up more of the sun’s heat.
Paint makers print LRV on their color pages, so you can compare shades with numbers instead of guesswork. For example, Benjamin Moore lists its white Chantilly Lace (OC-65) at an LRV of 90.04, which tells you it will read very bright on a sunny wall.
LRV matters most on vinyl siding. Sherwin-Williams’ Emerald Exterior data sheet warns against painting vinyl darker than its original color or below an LRV of 56 unless you use its VinylSafe colors, and Benjamin Moore’s Aura Exterior data sheet sets the line at 57 unless the color is in its approved Colors for Vinyl palette. Benjamin Moore explains that a darker color “will absorb more heat, possibly causing the siding to warp.”
Checking LRV is one of the fastest ways to choose exterior paint colors that will not look washed out or too heavy once they cover a whole wall. If you love a deep body color, ask first whether your siding can take it, and look at LRV before you look at paint chips.
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Bring your color shortlist to a free written estimate. We reply within one business day.
Request a Free EstimateHow does the Memphis climate change how colors look and last?
Strong summer sun washes out pale colors at midday, and humid, shaded walls can grow mildew that shows on any color. Choose colors in the light you actually live with, and choose paint built for moisture.
Moisture is constant here. Memphis averages 80% relative humidity in the early morning and 53% in mid afternoon across the year, based on 1961 to 1990 averages compiled by Current Results. North facing and tree shaded walls stay damp the longest, which is where mildew tends to start.
Paint chemistry helps. Sherwin-Williams says its Emerald Exterior “contains agents which inhibit the growth of mildew on the surface of this coating film,” and Benjamin Moore lists excellent fade resistance and Color Lock Technology for Aura Exterior. Our side by side comparison of Sherwin-Williams and Benjamin Moore for Tennessee humidity covers what each maker publishes.
Very dark colors can also show fading and chalking sooner on sunny elevations, so plan on more frequent touch ups for a bold front door than for a mid tone body. For timing and lifespan, see how long exterior paint lasts in Memphis.
How many colors should a house exterior have?
Most houses look balanced with three colors: one for the body, one for the trim and one accent. Use the 60/30/10 rule below to keep the proportions right.
- Body, about 60%: siding, stucco or painted brick. It sets the overall tone, so it should be the calmest of the three.
- Trim, about 30%: window casings, fascia, soffits, porch posts and railings. A clear contrast with the body gives the house crisp outlines.
- Accent, about 10%: the front door, shutters or a single architectural detail. This is where a navy, deep green or classic red can show personality.
The split also shapes your paint order. Sherwin-Williams lists Emerald Exterior satin at 250 to 300 square feet per gallon and Benjamin Moore lists Aura satin at 250 to 350 square feet per gallon, so the body color takes most of the gallons while an accent often needs only one.
A common approach, whether your home is in Bartlett or Arlington, is to keep the body and trim traditional and let the front door carry the bold color.
How should you test exterior paint color samples?
Paint large samples on the house itself, on more than one side, and look at them at different times of day over two or three days. Small chips held indoors will mislead you. Testing is the step people skip most often when they choose exterior paint colors, and it is the one that prevents the most regret.
- Narrow the list to two or three candidates for each role: body, trim and accent.
- Paint each sample at least the size of a large poster board, or on a board you can move.
- Place samples on a sunny wall and a shaded wall, next to the brick and under the roof line.
- Check them in morning, midday and late afternoon light, and once on an overcast day.
- Stand at the street, where neighbors and buyers will see the house, before you decide.
Samples dry quickly. Sherwin-Williams lists Emerald Exterior at 1 hour to touch above 45°F, and Benjamin Moore lists Aura at 1 hour to touch at 77°F, so you can judge a swatch the same day you paint it. Wipe off or paint over test patches you reject so they do not ghost through the final coats.
If you are still deciding on a direction, our roundup of popular paint colors for Germantown homes is a good starting point.
How can Middleton Painting help you choose exterior paint colors?
Middleton Painting has painted homes across Memphis and Shelby County since 2009. We work with Sherwin-Williams and Benjamin Moore, so you can pick from either brand’s color collections, and we can talk through your shortlist while we look at your brick, roof and siding during a free written estimate.
We are licensed and insured in Tennessee, hold a 5.0 star rating from more than 150 Google reviews, and back every project with a 5 year workmanship warranty. We paint homes throughout the area, including Collierville and Germantown, and we reply to every estimate request within one business day.
Timing matters as much as color in this climate, so we will also help you plan the work for the right season. Our guide to the best time of year for exterior painting in Tennessee explains why.
What is the next step after picking your colors?
Once you choose exterior paint colors you are happy with in real light, write down the exact names and codes for body, trim and accent, and confirm them with your HOA if you have one. Then you are ready to price the job.
Request a free written estimate or call (901) 352-0202, and bring your shortlist. We will look at it with you on site.
Key Takeaways
- Start with fixed features: brick, stone, roof and anything you will not replace.
- Check HOA rules before you fall for a color.
- Use LRV to compare light and dark shades, especially on vinyl siding.
- Split colors roughly 60/30/10 across body, trim and accent.
- Test large samples on several walls in morning, midday and afternoon light.
Related Services
Frequently Asked Questions
Sources
- U.S. EPA: Learn About Heat Islands
- Sherwin-Williams: Emerald Exterior Acrylic Latex Satin Product Data Sheet
- Benjamin Moore: Aura Waterborne Exterior Satin N631 Technical Data Sheet
- Benjamin Moore: Chantilly Lace OC-65
- Foundation for Community Association Research: Statistical Review
- Current Results: Annual Average Humidity in Tennessee
Written by
Dennis Middleton
Owner, Middleton Painting
Middleton Painting, Memphis, TN(901) 352-0202 · info@middletonpaintingmemphis.com
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