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Privacy Policy

Last updated: November 1, 2026

Who we are

Middleton Painting ("we", "us", or "our") is a residential and commercial painting contractor offering interior, exterior, cabinet and commercial painting and epoxy garage floor coatings for homeowners and businesses across Memphis and the surrounding Shelby, Fayette and Tipton County communities in Tennessee. This policy explains what information we collect through our website at www.middletonpaintingmemphis.com, why we collect it, and the choices you have.

What personal information we collect

We only collect information you choose to give us, plus a limited amount of technical information your browser sends automatically.

Information you provide. When you request an estimate through our form we collect your first and last name, phone number, email address, the street address of the project, and the type of project you are planning, plus your confirmation that you have read this policy and agree to our Terms.

Information collected automatically. When you submit the form we also record the page you submitted it from, the page you first arrived on, the website that referred you, any campaign tags in the link you followed (such as UTM parameters and Google Ads click identifiers), your IP address, and your browser's user-agent string. We use this to understand which pages and campaigns bring enquiries, to limit repeated submissions and to filter out spam, not to build a profile of you.

We do not collect health information, government identifiers, or payment card details through this website, and we do not ask you to create an account.

How we use your information

We use the information you provide to respond to your enquiry, schedule and prepare for estimates, quote and deliver work, keep records of our correspondence, and meet our legal obligations. We also use aggregate analytics to understand how visitors find and use the site so we can improve it.

We do not sell your personal information, and we do not share it with third parties for their own marketing.

Estimate requests

When you submit the estimate form, your request is saved in our website's database (hosted by Supabase) and passed by Zapier, a form delivery service, to the Google Sheet our team uses to follow up. The form is protected by Google reCAPTCHA, which checks that a person, not a robot, is sending it; Google receives information about your browser and your interaction with the check for that purpose (see Google's Privacy Policy and Terms of Service).

We use your phone number and email address to answer your request, by phone call or email. We do not send text messages from this website, we do not send marketing emails, and we do not add you to a mailing list from a form submission.

Analytics, advertising and cookies

We use Google Analytics to measure how our website is used. Google Analytics receives information about your visit, including pages viewed and general location derived from your IP address. See Google's Privacy & Terms. You can opt out across all sites with the Google Analytics opt-out browser add-on, or block and delete cookies in your browser settings.

We also use the Google Ads tag to learn which of our ads lead to estimate requests. When you send an estimate request after clicking one of our ads, the tag tells Google Ads that the ad produced a request. To match the request to the ad, your email address and phone number are scrambled (hashed) in your browser before anything is sent, so Google receives a code rather than your details, and it uses that code only to measure our ads.

Both tags follow your choice in our cookie banner, through Google's Consent Mode. Until you accept, they set no cookies on your device: Google receives only basic, cookie-free signals (such as that a page was viewed or a request was sent) that it uses to estimate results in aggregate without identifying you. If you accept analytics, Google Analytics may set its cookies; if you accept advertising cookies, the Google Ads tag may set its cookies and use your scrambled contact details as described above. Your scrambled contact details are sent only if you have accepted advertising cookies. You can change your choice at any time from “Cookie settings” at the bottom of every page.

If you reach our website from an advertisement or a tagged link, we store the name of that campaign (its source, medium and campaign name) in a small cookie on your device for 30 days, so that an estimate request you send later can be credited to it. The cookie holds no personal information, and you can delete it in your browser settings at any time.

We also use Microsoft Clarity to see how visitors use our pages, for example where they click and how far they scroll, so we can make the site easier to use. Clarity runs only if you accept analytics cookies in our cookie banner. It records how you interact with the page, not what you type into our forms, and Microsoft uses this information as described in the Microsoft Privacy Statement.

The footer of every page shows a Google map of our area. When your browser loads it, Google receives technical information such as your IP address and may set its own cookies, under Google's Privacy Policy. The fonts on this site are served from our own website, not from Google.

Every page also loads a script from Search Atlas, a search engine optimization service we use to keep page titles, descriptions and similar search details up to date. When your browser loads it, Search Atlas receives technical information such as your IP address and the page you are viewing.

Cookies we use

  • fc_consent (essential, 1 year): remembers your cookie choice. A copy is kept in your browser's local storage.
  • utm_attribution and utm_first (essential, 30 days): the campaign that brought you here, as described above.
  • Google Analytics cookies such as _ga (only if you accept analytics).
  • Microsoft Clarity cookies such as _clck and _clsk (only if you accept analytics).
  • Google Ads cookies such as _gcl_au (only if you accept advertising).
  • Google Maps and Google reCAPTCHA may set Google's own cookies when the map or the form's robot check loads.

Your privacy choices and Global Privacy Control

You can accept or reject analytics and advertising cookies in our cookie banner, and change your choice at any time from “Cookie settings” at the bottom of every page. If your browser sends a Global Privacy Control (GPC) signal, we treat it as a request to opt out of advertising: the advertising cookies stay off and are never shown as accepted, and your scrambled contact details are not sent to Google Ads, whatever is clicked in the banner.

Who we share your information with

We share personal information only with service providers who help us run this website and respond to enquiries, and only as far as they need it to do that work. They are not permitted to use it for their own purposes. These currently include our website host (Vercel, which also stores the site's images), our database provider (Supabase), our form delivery service (Zapier), Google (Analytics, Google Ads, reCAPTCHA, Maps, and Google Sheets where estimate requests are recorded), Microsoft (Clarity), and Search Atlas.

We may also disclose information where the law requires it, to enforce our agreements, or to protect the rights, safety, or property of our clients, our team, or the public.

How long we keep your information

We keep estimate requests (in our website database and our Google Sheet) and project correspondence for as long as needed to serve you and to satisfy the record-keeping obligations that apply to contractors in Tennessee, then delete or anonymize it. Analytics data is retained according to Google's own retention settings. You can ask us to delete your information sooner, as described below.

How we protect your information

We use encrypted connections (HTTPS) across the whole site, limit access to your information to the people who need it, and use reputable service providers. No method of transmission or storage is completely secure, so we cannot guarantee absolute security, but we take these safeguards seriously.

Data breach procedures

If we become aware of a breach affecting your personal information, we will investigate promptly, take steps to contain it, and notify affected individuals and the appropriate authorities where the law requires us to.

Your privacy rights

You can ask us for a copy of the personal information we hold about you, ask us to correct it if it is wrong, or ask us to delete it. We may need to keep certain records for legal or tax reasons. To make a request, contact us using the details below; we may need to verify your identity first.

Third-party links

Our website may link to other websites, including our social media profiles and the providers named above. We are not responsible for their privacy practices, and we encourage you to read their policies separately.

Children's privacy

This website is intended for adults. We do not knowingly collect personal information from children. If you believe a child has given us information, contact us and we will delete it.

Changes to this policy

We may update this policy to reflect changes to our practices or for legal, operational, or regulatory reasons. When we do, we will revise the "Last updated" date at the top and bottom of this page.

Contact information

Please also read our Terms.

Last updated: November 1, 2026

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